Well-executed email marketing campaigns are a direct conversation with your customers, promoting your products or services directly in their inboxes. They are excellent for both attracting new customers and retaining them to generate recurring revenue. In fact, you can increase retention rates by up to 80%. But what happens when email marketing seems more like failed spam?
Use the SMART method to optimize your campaigns. They should be specific, measurable, achievable, relevant and time-bound.
Implement A/B testing to optimize your emails and improve conversion and engagement.
Make sure you have the necessary means at every stage of the email marketing process.
Use drag-and-drop templates to design attractive and consistent emails.
Implement clear and effective calls to action in your emails.
Target your campaigns to specific customer groups for higher engagement.
